Increasing subscribers and views on your YouTube channel involves a combination of strategies ranging from content creation to promotion. Here are some tips to help you:

1. Create High-Quality Content: Your content should be engaging, informative, and valuable to your target audience. Invest time in creating videos that are well-produced, visually appealing, and provide value to viewers.
2. Optimize Video Titles and Descriptions: Use relevant keywords in your video titles, descriptions, and tags to make your videos more discoverable through search engines and YouTube’s algorithm.
3. Eye-catching Thumbnails: Design visually appealing thumbnails that accurately represent your video content and entice viewers to click on your videos.
4. Consistent Upload Schedule: Stick to a consistent schedule for uploading new content so that your subscribers know when to expect new videos from you. Consistency helps build anticipation and loyalty among your audience.
5. Engage with Your Audience: Respond to comments, questions, and feedback from your viewers. Building a community around your channel can help foster loyalty and encourage others to subscribe.
6. Collaborate with Other YouTubers: Collaborating with other creators in your niche can expose your channel to a new audience and help you gain subscribers. Look for opportunities to collaborate on videos or cross-promote each other’s channels.
7. Promote Your Videos: Share your videos on your social media profiles, website, or blog to reach a wider audience. You can also participate in relevant online communities and forums where your target audience hangs out and share your content there (without spamming).
8. Utilize YouTube Features: Take advantage of features like end screens, cards, and playlists to encourage viewers to watch more of your content and subscribe to your channel.
9. Optimize for Search: Besides optimizing your video metadata, focus on creating content around topics that people are actively searching for. This can help your videos rank higher in search results and attract more views.
10. Analyzing and Adjusting: Use YouTube Analytics to track the performance of your videos and identify what’s working and what’s not. Adjust your content strategy based on these insights to better cater to your audience’s preferences and interests.

Remember, growing a YouTube channel takes time and effort, so stay patient and persistent with your strategies.